No culture, no business (English)

A discussion on how to integrate intercultural elements into Business English teaching with Kirsten Waechter and Akos Gerold

Have you experienced situations where your students were less successful or effective in business and it was not for their language skills? Instead, you learned, it was for something often less visible, lurking in the background, commonly known as culture. And have you asked yourself how to handle that? What can you do to include such issues in your business English courses? Do you feel competent doing that or do you think you need help? If you have asked yourself one or more of these questions, join the two moderators for this BESIG Panel Discussion on Saturday, 13 February, at 3pm GMT.

This discussion will look into how intercultural elements can be successfully integrated into business English classes and courses. The two moderators will share their insights from their very different angles to initiate a discussion and a sharing of experience that will help other trainers and teachers to cope with this challenge.

To make the session as relevant for your needs and interests as possible, we would kindly ask you to fill out a short questionnaire. We greatly appreciate your time.



Kirsten Waechter has been a business English trainer since 1998. Having taught in-company course for many years, today she focuses on teaching business communication, English for special purposes and intercultural courses and very often those courses overlap as it is hardly possible to disentangle the web of language, culture and communication. She has designed her own materials in this field and provides teacher training. In addition, she is a translator and writer and has authored guidebooks on Meetings in English and Emailing in English for Cornelsen Scriptor. Currently she is advising on the Telephoning A2 of the Cornelsen short course series (“I get bored easily!”). If she is not at work, she divides her free time between Germany, Scotland and Sweden.


Akos Gerold is a business communication skills consultant dividing his time between Brazil and Europe. He has worked with a number of clients from Brazil, Canada, Germany, Hungary, Italy and the Balkans. His experience stretches over 14 years and includes the private, corporate and higher education sectors. Akos holds a BA in English language and literature and an MA in English philology.  As a regular speaker at international conferences, Akos enjoys sharing knowledge with and learning from peers and clients.

This panel discussion will take place on Saturday, 13th of February 2016, at 3pm UK time / 4pm CET.

See the world clock converter to find out what time this will be in your time zone. 

The workshop will be moderated by members of the IATEFL BESIG Online Team. 

To join this workshop:

1) Click on the link below

2) Ensure that "Enter as guest" is selected

3) Enter your name and country: Justine Arena (Brazil)

4) Click on "Enter room"

Panel discussion on intercultural business English training

This discussion will be recorded and the link to the recording will subsequently be posted on this page.

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