The process versus product approach to teaching business English presentations

A workshop with Jasmina Sazdovska

This is a practical workshop on presentation skills for the workplace including fields such as finance, HR, marketing, management and other areas of business. The workshop is based on extensive doctoral research into business presentations and delivers the findings in the form of practical activities that participants can apply in their ESP teaching or business communication skills training.

The main focus of the workshop is comparing two very different approaches to teachings presentation skills. The usual approach pays attention to the presentation as a final product by teaching the structure, language, techniques and delivery methods of presentations. The other approach, however, teaches the art of creating effective presentations by taking students and trainees through the complete process of preparation, delivery and follow-up. This process approach leads to more successful presentations because it is based on the analysis of the context, audience and aim of the talk.  

The participants in the practical workshop will be provided with handouts for three different process oriented activities: 1. Analysing the context and content of business presentations; 2. Audience analysis; 3. Presenter credibility. By completing these three activities before designing the presentation, speakers can make sure that their talk is tailored to the needs of the audience and that they achieve their aim, while boosting their standing in the eyes of the listeners.

Jasmina Sazdovska is the Head of the Language Department at the International Business School in Budapest where she teaches Business English, Presentation Skills, Meetings, Negotiations and other business communication courses.

She has previously taught at Eötvös Loránd University in Budapest, the Saints Cyril and Methodius University in Skopje, Berlitz in Budapest, several language centres, and high schools. She has held numerous company trainings and has also worked as a simultaneous interpreter and translator for the Macedonian Ministry of Foreign Affairs, the World Bank, the BBC and the EU Aid Coordination Unit in Skopje.

Jasmina Sazdovska was born Yugoslav and educated in the UK, Macedonia and Hungary. Because of her international background she brings a personal cross-cultural perspective to all the subjects she teaches. Her doctoral dissertation on business presentations (Eötvös Loránd University, Budapest, 2009, summa cum laude) is available online.

Jasmina Sazdovska’s research interests include genre, pragmatics, language teaching methodology and business communication skills. In addition to many conference presentations and research publications, she is also co-editor of a double-blind, peer-reviewed compilation of research articles based on IATEFL-Hungary Conference presentations. The first volume of the compilation is available online. She is currently working on the second volume.

This workshop will take place on Sunday, 4th of October 2015, at 3pm UK time / 4pm CEST.

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The workshop will be moderated by members of the IATEFL BESIG Online Team. 

To join this workshop:

1) Click on the link below

2) Ensure that "Enter as guest" is selected

3) Enter your name and country: Justine Arena (Brazil)

4) Click on "Enter room"

Watch Jasmina Sazdovska's workshop recording

This workshop will be recorded and the link to the recording will subsequently be posted on this page.

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