English trainers in
the corporate sector as well as in academic contexts wanting to extend their
training competences to the intercultural field are often faced with these issues:
1. The large number of both academic and
non-academic books available on this subject (e.g. studies provided by Hall,
Hofstede, Trompenaars, Schwartz, Bennet, the European Values Study, the World
Values Survey) the findings of which often appear contradictory.
2. The bewildering number of training concepts
offering preparation for the intercultural profession as coaches, facilitators,
3. Their own uncertainty as to how, as experienced
trainers of (Business) English, they can deal with the special requirements of
Mader and Rudi Camerer will deal with some of these questions, provide a brief overview of the major methodological
approaches and suggest pragmatic ways of combining language trainers’ skills
with the relevant intercultural components to best meet the demands of
intercultural training needs.
Judith and Rudi share considerable experience in language and intercultural training and testing. They co-authored Intercultural Competence in Business English (Cornelsen 2012).
Rudi Camerer directs elc – European Language Competence, a language and intercultural consultancy based in Frankfurt/Main and Saarbrücken, Germany.
Judith Mader is Head of Languages at Frankfurt School of Finance and Management and Chief Consultant for elc – European Language Competence, Frankfurt/Main
The workshop took place on Sunday, 3rd February 2013 from 15.00- 16.00 (GMT)/ 16.00- 17.00 (CET).
The recording of this workshop will be available to everyone until 3rd April 2013.
Click here to watch the recording: