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Session 4 |
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Saturday 15:00 – 15:40 |
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A4 |
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Bethany Cagnol Business English Activities from Scratch - better than the same ol' thing |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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Summary |
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Tired of using the same Business English tasks day in and day out? Is that coffee-stained activity folder starting to look dated? Have you ever been asked to come up with some last-minute needs-specific role plays? If you answered 'yes' to any of these questions, then this is the talk for you. From hurricanes to gastric veins, from sound bites to bear bites, together we will explore numerous routes of inspiration and the steps you can take to develop activities that will put the buzz back into your classroom. The only thing you need to bring to this presentation is your creativity. |
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Biodata |
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Bethany Cagnol received her MA in Teaching Second and Foreign Languages at the University of London Institute in Paris and founded her own freelance business, International Customer. She is the Vice-President of TESOL France and organized the Best of BESIG 2 with the help of the BESIG Boys in June 2008 in Paris. She recently began writing for Cornelsen and also works as a French-to-English translator. |
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E4 |
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Ian MacKenzie What is Financial English? |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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On behalf of:
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Cambridge University Press |
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Summary |
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Working in the financial sector requires the same communication skills as many other fields - telephoning, writing emails, letters and reports, participating in meetings, making presentations, socialising, negotiating, etc. Within these activities, particular language functions also overlap with many other professions - you might need to check information, summarize, ask for and give opinions, agree and disagree, etc. What is specific to finance is terminology - the large number of more or less technical terms you have to use if you're doing or talking about accounting, banking, asset management, financial regulation, etc. How does this square with the notion of 'Globish' - a supposed '1500-word vocabulary for international communication', which, unsurprisingly, doesn't include things like 'accumulated depreciation charges', 'capital adequacy ratio' or 'efficient-market hypothesis'! This talk is about financial English, and particularly financial vocabulary, and how to learn or acquire it. It will feature examples taken from 'English for the Financial Sector'. |
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Biodata |
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Ian MacKenzie teaches translation, linguistics and English at the University of Geneva. He is the author of 'English for the Financial Sector', 'Professional English in Use - Finance', 'English for Business Studies' (all CUP) amongst others. |
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J4 |
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Matthias Meier and David Mackie English for Engineers - Behind the Scenes of the Magazine Approach |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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On behalf of:
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engine / Hoppenstedt Publishing |
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Summary |
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Engineering is a very broad subject. Finding suitable material for your students can be challenging - especially for non-engineers. The magazine 'engine' will help you with this search. Designed for the language needs of engineers it offers articles from all engineering disciplines, dictionaries, technology basics and vocabulary and grammar lessons built around situations typical for engineers. Naturally, each issue of 'engine' can only cover a selection from the wide variety of engineering topics. Therefore, we like to give you a look behind the scenes, share some of our sources and help you research content relevant to your students. After a short introduction to the magazine and its readers, the talk will present a few (internet) resources for short and long texts as well as audio and video files on engineering subjects. In the second part we will present examples of how to exploit both the magazine and self-researched content. |
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Biodata |
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Matthias Meier is editor-in-chief
of 'engine'. Having a degree in mechanical engineering he worked for
several engineering companies before he became a freelance technology
writer. In 2003, he developed the concept for a language magazine
tailored to the special needs of engineers. He is also a regular
contributor to several German and international magazines. |
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K4 |
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Timothy Phillips Quality Training - translating corporate expectations into trainer performance |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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Summary |
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Companies and their language trainers often have a different understanding of what is meant by quality training. In this presentation, I will be referring to examples of this mismatch as experienced during a number of corporate consultancy projects in Germany. Different training managers place different quality values on the various aspects of the training service which they provide to their in-company clients. I will be pointing out those areas which trainers may wish to (re-)consider when thinking about the quality of training provision and service they provide to their corporate clients in future. |
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Biodata |
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Tim Phillips is founder and Managing Director of SKYLIGHT GmbH, a management consultancy which advises corporate clients on the development of the international communication skills of their staff. In the past Tim gained substantial experience as an in-company, freelance trainer, primarily in the financial and automotive sectors. Besides Germany, he has lived and worked in the Czech Republic, and in Singapore. For a number of years he was involved in the development and implementation of blended learning systems, and worked as a Senior Consultant for Deloitte. Tim is a member of the Advisory Committee of the annual Sprache & Beruf (Languages and Professions) conference. |
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L4 |
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Clark Stoppia Graphics - more than a table |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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Summary |
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This presentation is on 'graphics', a topic on which I have been working for the past year. The talk is divided into three sections, the first being a discussion of what many learners call 'graphics', but in reality are speaking about - charts, graphs, tables and diagrams. I will offer definitions, examples and applications on these terms which I have discovered. The second part will focus on some specific situations I have experienced in teaching learners about the correct word to choose. Their backgrounds include the pharmaceutical, banking and logistics industries. Lastly, I will focus on how this language is important for Cambridge Business Suite candidates. The BEC Higher exam demands more precise language than 'graphics' and now you will be able to bring your learners to that higher level. |
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Biodata |
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Clark Stoppia has been teaching in Europe for over nine years. He lives in Liestal (near Basel) Switzerland. He teaches mostly Professional and Business English through his firm, English Training Consulting. |
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M4 |
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Paul Dummett Improving Business Writing |
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Presentation type: |
General Presentation, 40 minutes |
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Audience type: |
Mixed |
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Summary |
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Writing good advertising copy, a persuasive letter, a concise email, a winning proposal or a punchy report is difficult in any language. But it can be immensely satisfying when you can convey a clear message in the right tone of voice. This talk highlights the main pitfalls for learners (and how to avoid them), presents six golden rules for good business writing in English; and offers some practical motivating activities for teaching these skills in the classroom. |
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Biodata |
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I am a Business English trainer and writer with 20 years experience. I am the author of recently published 'Success with BEC Higher' (Summertown Publishing). I live and work in Oxford where I continue to teach and run my own e-learning business. |